Product and category planning
Organise products, collections, attributes and filters around how customers browse and compare.
Ecommerce web design
Bespoke WooCommerce design and development that connects product discovery, confident purchasing and practical day-to-day management.
An ecommerce website has to do more than display products. Customers need to understand the range, find the right option, trust the business and move through checkout without unnecessary friction.
Black Hive designs and develops WooCommerce stores around the products, buying journey and operational requirements of the business. Product types, variations, delivery rules, payments and content management are planned before development rather than added as an afterthought.
The result is a tailored WordPress ecommerce platform that your team can manage and extend as the business grows.
What is included
Organise products, collections, attributes and filters around how customers browse and compare.
Create product, category, basket and checkout experiences consistent with the wider brand.
Build a maintainable store using WooCommerce and purpose-built WordPress components.
Configure suitable payment providers, shipping zones, collection options and relevant transactional rules.
Connect appropriate email, stock, accounting, CRM or fulfilment services where the project requires them.
Set up the required analytics foundations and test important purchase journeys across devices.
The approach
Review products, customers, fulfilment, delivery, payments and the way the team will manage orders.
Define categories, attributes, filters and product templates that support easier discovery.
Create the key storefront, product, basket and checkout experiences across screen sizes.
Build WooCommerce, configure required services and migrate agreed product information.
Test purchasing, notifications, payments, delivery rules and management workflows before launch.
Frequently asked
Planning an online store?