Existing website review
Assess the current content, structure, usability, technology and important search considerations.
Website redesign
When the business has moved forward but the website has not.
A considered website redesign that retains what still works, resolves what does not and creates a stronger foundation for the next stage of the business.
A redesign should solve more than an outdated appearance.
Businesses evolve. Services change, audiences shift and content accumulates, while the website can remain tied to decisions made years earlier. A successful redesign is an opportunity to improve the structure, message, usability and technology together.
Black Hive begins by understanding what is valuable in the existing website and where it is creating friction. Content and search equity are considered alongside the new creative direction so the change is controlled rather than cosmetic.
The finished website should feel more confident, make the offer easier to understand and give the team a better system to manage after launch.
What is included
A structured redesign that protects value while improving the experience.
Content and sitemap planning
Retain useful material, remove duplication and organise the new website around present-day priorities.
New creative direction
Create a distinctive responsive system that better reflects the quality and personality of the business.
Bespoke WordPress rebuild
Develop the approved experience as a maintainable custom WordPress website.
Content migration
Move and restructure the agreed content, images and downloadable material into the new system.
Redirect and launch planning
Map important old URLs, protect valuable journeys and manage the transition to the new website.
The approach
Keep what has value. Improve what is holding the website back.
Review
Understand the existing website, analytics where available, content, technology and business priorities.
Reframe
Agree the new message, structure, page requirements and the content that will move forward.
Redesign
Create the new responsive visual direction and important page templates.
Rebuild
Develop the approved design in WordPress and migrate the agreed content.
Redirect and launch
Implement redirects, complete testing and manage the move from the old website.
Frequently asked
Questions about website redesign.
How do I know whether my website needs redesigned?+
Common signs include an outdated visual identity, poor mobile usability, unclear services, difficult content management, slow performance or a structure that no longer reflects the business.
Will we lose our existing Google rankings?+
No redesign can guarantee rankings will remain unchanged, but existing URLs, content, metadata and search performance can be reviewed. Redirects and technical checks help reduce avoidable disruption.
Can you keep parts of our current website?+
Yes. Useful content, photography, integrations or functionality can be retained where they remain appropriate. A redesign does not require discarding everything.
Can you redesign a website built by another company?+
Usually. The best route depends on the existing platform and code quality. In many cases a clean rebuild is more reliable than trying to reshape a restrictive theme.
Can the existing website stay online during the project?+
Yes. The new website is normally designed and developed in a separate environment, with the existing site remaining live until the replacement is approved.
Has the business outgrown its website?